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About Me.

Hey there ,I’m Ana, a Product Designer passionate about creating meaningful digital experiences that shape how people interact with technology.

I have experience designing digital products and UI/UX experiences for digital banking, e-commerce, marketplaces, and internal management platforms, collaborating closely with Product Managers, Developers, Data Analysts, and cross-functional teams. With a multidisciplinary background and a user-centered approach, I’ve worked on research, user flows, journeys, benchmarks, interviews, and usability testing to create intuitive and accessible solutions that deliver value both for users and the business.

My background combines art and technology. I studied Fine Arts at the University of Salamanca, specializing in Painting and Graphic Design, before moving into the digital space through a Master’s in Artistic and Digital Direction at CICE. I enjoy bridging the gap between people and technology, seeing digital products as spaces where functionality, emotion, and usability come together.

Outside of design, I spend my time taking photos, drawing, exploring new places, and continuously learning to become a better designer.

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Latest education

ESNE  -  2021 - 2022

La nave Nodriza - 2021

Mr Marcel School - 2018

Master's Degree in User Experience for the Design of Digital Products and Services. Guetting deeper insights into innovation, business models, User Experience Management, Emerging Technologies, Product and Service Design Experience Research.

Learning haw to design  voice interfaces applications and what can be done with them. Learning what visual and interaction elements make sense in a world controlled by words.

UX/UI Course. Conceptualization of complex architecture and interaction models based on mental models, going through the definition of complex user flows, to the elaboration and hierarchization of information in wireframes built with a design system. Application of narrative, communication and storytelling

Wordpress design course and SEO positioning.

Aula CM - 2017

Phone

654574000

Email 

Social

  • LinkedIn

© 2026 A. Freire Portfolio & CV

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